From Local Creativity to International Expansion: The Grupo Frontera Case Study | Billboard Latin Music Week2026

Presented by The Orchard. The co-founders of BorderTown Records and members of Grupo Frontera Adelaido Payo Solís III, Alberto Acosta and Juan Javier Cantú in conversation with Miguel Ramirez, GM, BorderTown Records and Claudia Ochoa, SVP, México and US-MEX, The Orchard. The 2026 Billboard Latin Music Week takes place from Oct. 19-22 at the Faena []